Heart Evangelista has switched channels Wednesday, signing a two-year exclusive contract with GMA-7.
Accompanied by her parents and surrounded by GMA-7 executives, Heart formally announced that she’s making the big move to the Kapuso network in a press conference at the GMA Network executive offices in Quezon City.
Although she had severed ties with ABS-CBN’s talent arm Star Magic long before Wednesday’s signing, Heart was still one of the Lopez network’s marquee stars even without an exclusive arrangement.
With the exclusive GMA-7 contract, Heart leaves the network that made her one of the country’s most popular young stars. GMA-7 and ABS-CBN, the leading Philippine television networks, traditionally sign top artists on exclusive contracts that specifically forbid them to appear or be cast in each other’s rival shows.